
Formulated to fight toxic beauty standards & excess waste
The world is changing. Our generation, the rulebreakers and anarchists, want to leave a positive impact on the world around us.
We understand that living sustainably isn't always easy, especially in a world of mindless consumerism that destroys our mind and planet.
Yet we're not only about being typically sustainable. We're also about championing all humans, and giving them a safe space to be unapologetically themselves.

We're saying
f*ck you to insecurity, to unattainable beauty standards, to unrealistic expectations, and mindless consumerism
No compromise. Be unapologetically you every day.
For people
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Providing a safe space for everyone
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Developed by our customers, for our customers
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Celebrating individuality every day
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Let us take the weight of the world off your shoulders
For the planet
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Working to reduce the 580 million shampoo bottles thrown away yearly in the UK
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Capturing carbon 5x faster with every order
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Tested on willing customers, not animals
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So far with Carbon Trap we've...
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Planted 300 Elephant Grass plants
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Captured 7,982kg CO
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Planted 6,000 wildflowers
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Offset 22,765 car miles
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Offset 6,532 kw energy

The only newsletter better than sex (probably)
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