Haircare that f*cking works
Best sellers
Developed by you, for you
What's that? It sounds like the rulebook being thrown out and burnt. No more ivory tower development teams, this is haircare built by a community saying no to toxic beauty standards and yes to hair that tells your insecurities "I don't care"
Sulphate free. Silicone free. False promise free.
Taking a stand against bad hair days
For every human who grew up in a world of unrealistic expectations and toxic beauty standards. Giving you the power to be unapologetically you.
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How it works...
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1. Get your high powered shampoo & conditioner
Shop shampooChoose either a starter set or refill pouch. Our starter sets come with aluminium bottles for life which use 99% less plastic than traditional bottles
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2. Refill as needed or subscribe & save
Save 15% nowNever run out again with no-stress deliveries to match your hair wash schedule. Subscribe to save with every wash (we'll let you cancel on us at anytime)
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3. Pair with accessories to reach hair heaven
Shop accessoriesTake your haircare to the next level with our healthy hair accessories which care for your hair scalp to tip, giving you strong and healthy strands with a mirror-like shine
No compromise. Be unapologetically you every day.
Results that shine for themselves...
Let customers speak for us



Giving the middle finger to big shampoo
Enough of boring brands that are bad for the planet, full of ingredients that can damage hair and make us compromise on being ourselves.