Haircare that f*cking works
Developed by you, for you
What's that? It sounds like the rulebook being thrown out and burnt. No more ivory tower development teams, this is haircare built by a community saying no to toxic beauty standards and yes to hair that tells your insecurities "I don't care"
Sulphate free. Silicone free. False promise free.
Made in the UK
Sulphate, silicone & paraben free
Formulated by scientists
99% Less plastic
Vegan & cruelty-free
Taking a stand against bad hair days
For every human who grew up in a world of unrealistic expectations and toxic beauty standards. Giving you the power to be unapologetically you.
1. Get your high powered shampoo & conditionerShop shampoo
Choose either a starter set or refill pouch. Our starter sets come with aluminium bottles for life which use 99% less plastic than traditional bottles
2. Refill as needed or subscribe & saveSave 15% now
Never run out again with no-stress deliveries to match your hair wash schedule. Subscribe to save with every wash (we'll let you cancel on us at anytime)
3. Pair with accessories to reach hair heavenShop accessories
Take your haircare to the next level with our healthy hair accessories which care for your hair scalp to tip, giving you strong and healthy strands with a mirror-like shine
No compromise. Be unapologetically you every day.
Results that shine for themselves...
I've finally found my Haircare go-to! I have really fine hair, and recently turned 40 so have be struggling with hormonal changes causing a dry scalp as well as awful hot flushes and sweats :( I find most shampoos leave my hair really flat and any conditioner I use leaves me with greasy bangs after a day! But I got samples of Indie after seeing an advert (and after receiving a lovely email from the founder, Jo!) and I'm in love! The samples are PROPER sized, resealable packets for a start, enough for several washes so you can really try them out and after just one wash my hair felt thicker, bouncy and soft and my scalp felt hydrated too! Into the third day and despite doing a full removal and sweating buckets it's still not limp and greasy!! I'm amazed :) the fact that it is an ecologically sound choice with minimal packaging, refillable bottles and free from parabens and other nasties is just such a huge bonus. Thank you Jo and Indie!!
Towel super absorbent, doesn't cause any breakage to my hair, comb is perfect for my tangled and bleached hair and with the silicone brush i am completely in love, i use it with hair serums, shampoo or just for a scalp massage.
Best purchase i ever made
get asked about these all the time
Love the shampoo and conditioner so gentle and they smell amazing, and the steel bottles are brilliant and look great in the bathroom
Love this set! Has everything you need - great as a gift too. The rose quartz face roller and gua sha are gorgeous
Indie is amazing! I experienced significant hair loss after a miscarriage and the Indie shampoo and conditioner are honestly the best natural, strengthening and conditioning products I have found after a long time of trying! The scalp massager is a God send too! The branding is cool and modern but doesn't sacrifice a commitment to completely natural and sustainable hair care. It smells amazing and is so gentle but effective on your hair - mine is now slowly but surely growing back and I have had comments that it looks healthy and strong. Jo the founder is incredible and I hope more people find out about Indie!
I love this brand with all its sustainability priorities and my hair feels amazing now, I can really notice the difference. Gonna use this forever!
Don't know how I've lived without this shampoo my whole life 😅 I've been getting non stop compliments on my hair since I started using it
Love it thank you !!!
Huge fan of Indie, absolutely transformed my hair. Bonus that they have really nice packaging that is recyclable and I can fill up my reusable bottles so my bathroom looks really tidy, and I'm throwing away way less plastic! They don't contain any of the chemicals that cheap shampos and conditioners do so the products feel a bit different to what I was used to but results speak for themselves. Recommend to all my friends!
Can't get enough of my Indie products. They make my hair feel and look amazing. Plus I love that they use natural products and reduce plastic in my bathroom.
My Favourite haircare products! I honestly can't get enough of indie. The shampoo cleans my hair thoroughly and the conditioner works wonders on my dry hair!! xxx
Fantastic! No other word than that. Bit of a delay in the order, but contacted very swiftly and apolgetically with various options. It was lovely to feel cared for. On using the shampoo, strange - no bubbles, suds, so I could not look like a 1960's shampoo ad, which I DO remember. How could this be working, well it does. One of my yoga clients even asked me if I'd had my hair highlighted! I'll keep using it because I'm desperate to put as little junk into our planet as possible. This fits the bill.
Makes my hair so shiny
Giving the middle finger to big shampoo
Enough of boring brands that are bad for the planet, full of ingredients that can damage hair and make us compromise on being ourselves.