100% natural haircare, 99% less plastic.

so happy

Great service and beautifully packaged nice smelling shampoo and conditioner. I haven’t tried either yet as have other products to finish but am looking forward to trying them and very pleased with the green ccredentials.

I really didn't get on with the shampoo I bought. It made my hair feel really greasy. I spoke to Jo and she replaced it for me with no issues with the tea tree which my hair and scalp LOVE. I had no issues with the conditioner at any point, or any transition period. Really happy my issue got sorted, great product just not one that worked for me at first.

My hair feels amazing

my new go to

was so happy when it arrived - love it

I've been using this conditioner for a couple of weeks now and it's made my hair feel so much healthier already!
I have shoulder length curly hair and since returning to the UK after two years living abroad, using silicone free hair products, my hair was not appreciating my return to a non-natural conditioner. My hair was dry and frizzy and often felt like I hadn't washed all the product out even if I had. But since making the switch it's so soft and just feels like my hair again!
The conditioner has a nice, fresh scent thats not overpowering at all and I feel like a little goes a long way. I think I'll get the shampoo as well when I've finished my last Korean refill.
I was really happy to find Indie and not only get a natural, silicone free product but also to have a beautiful reusable bottle and get refills in future. It feels better for my hair and the planet :)
I love the attention to detail and that it came in all recyclable packaging with a lovely hand written note, thanks so much Indie! x

Top customer service and fast delivery

better than head and shoulders for my dandruff and love that its refillable

Went back to Head and Shoulders when I was home visiting family and my scalp was itchy the whole time I was there. Won't travel without my indie tea tree shampoo again

Does exactly what is says on the tin

I got myself the starter duo as a treat and everyone in the house has decided that they are going to use them. Going through them at a rate of knots. We're all obsessed with the tea tree shampoo <3

The tea tree shampoo - wow! Saved my dandruff. My boyfriend now loves it too so I'm getting through double :joy:

Can't recommend these products enough! Have been wanting to find a more sustainable alternative to regular shampoos for ages, as I'm really trying to reduce my plastic use and was sick of throwing out loads of plastic shampoo and conditioner bottles that I know aren't going to be recycled. Have tried shampoo bars before but found they didn't last long at all and actually didn't leave my hair feeling clean. Saw indie on instagram and gave it a go! I have quite dry hair so I went for the cocoa butter shampoo and clay conditioner and they smell so so good. They arrived in great packaging with no plastic and really clear instructions on how to recycle. The amount you get in your starter kit is so much and the bottles look great, makes my bathroom feel like a salon. I love that they come with pumps so you get the right amount each time. The shampoo left my hair feeling really clean and fresh, and the conditioner is so moisturising. The one thing I would say is you need so little conditioner each wash, I use just one pump (which felt like nothing compared to what I used with my old tresemmee conditioner) but that's all you need to get through your hair. I can tell these bottles are going to last me ages so even though they're more expensive than the nasty cheap shop brands, I actually think its going to be better value for money - and its not coating my hair in cheap chemicals and its all cruelty free and plastic free so I can actually feel good about using it!

Wow, my hair is feeling so much healthier and it's finally holding styles! It did take my hair a few washes to get used to, I've always bought the cheapest shampoo and conditioner from boots, love me an Alberto Balsam. Now I'm ashamed of my alberto addiction. I was using so much product before and I was using the same amount of indie at the start. It weighed my hair down and I wasn't sure about if I would continue but I pushed through and started using so much less product and my hair is looking amazing! Also love the packing and the fact that I'm having to use so much less product, this is going to last me ages. Also really like that I can subscribe and not have to worry about running out of product.