Kiss goodbye to bad hair days

We're taking a stand, and eliminating the bad hair day, giving people the power to be unapologetically themselves

  • Made in the UK

  • Sulphate, silicone & paraben free

  • Developed by scientists

  • 99% less plastic

  • Vegan & cruelty-free

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When was the last time your shampoo made you love your hair?


"My new holy grail shampoo. I've had non-stop compliments on my hair"

Get the hair you deserve

Results that shine for themselves...

  • Get your high-powered shampoo & conditioner

    Choose either a starter set or refill pouch. Our starter sets come with aluminium bottles for life which use 99% less plastic than traditional bottles

  • Refill as needed or subscribe & save

    Never run out again with no-stress deliveries to match your hair wash schedule. Subscribe to save with every wash (we'll let you cancel on us at anytime)

  • Pair with accessories to reach hair heaven

    Take your haircare to the next level with our healthy hair accessories which care for your hair scalp to tip, giving you strong and healthy strands with a mirror-like shine