Welcome to the Indie family ❤️‍🔥

Thank you for your purchase, we're sure you'll love your new feel-good pamper products.

Please keep us updated on your hair journey, we use all of your feedback to continually develop our products. Photos are welcome in reviews too!

Scroll down for product how to's and to sign up for our Indie reward scheme

Shampoo & Conditioner


Saturate hair with warm water. Apply to scalp and work through roots. Rinse completely.

We formulated our without lathering agents. They can cause excessive dryness and bubbles aren't needed for cleaning (although we've been conditioned to think they are). If you're struggling with the lack of lather, follow our top tips.

Top tips:

  • Shampoo hair twice. We don't advocate using more product, just halving the amount each time
  • Shampoo your roots only. Unless you're washing product our of your ends there's no need to condition them
  • Flip your head to ensure you're getting the the back of your scalp clean
  • Add a smidge of extra water to get the product moving (only a smidge)
  • Pair with a scalp massager for a bubbly, deep clean


Use after your fave shampoo. Squeeze excess water out prior to application. Apply to mid-lengths and ends. Leave for 2+ minutes. Let the magic happen, then rinse fully.

Top tip:

  • Trust the process, we don't use silicones so your hair may not feel silky smooth until it's fully dry

Starters & refills

Down with plastic bottles! We're a big believer in the pouch. Fun to squeeze, easy to carry, and oh-so-perfect to pour from.

For bottle lovers, simply decant your pouch into your bottle for life and refill as needed - simple.


Scalp Massager

Wet hair and add your fave shampoo to roots only. Use your scalp massager to work in shampoo in gentle, circular motions across your whole head. Curly hair? Stick to smaller circular motions.

Bamboo Hair Turban

Squeeze out excess water, flip your head upside down and place the button at the back of your head.

Twist hair into the turban, pull back over head and secure with the button.

Keep on for at least 10 mins for best results. Dry & style as normal for gorgeous, gorgeous hair.

Bamboo Comb

Comb conditioner through roots and ends, starting at the bottom and working your way upwards.


Rose Quartz Roller

To use a rose quartz face roller, start with a clean, moisturized face, and ensure the roller is clean.

Begin at the neck, using the larger roller, and gently apply pressure while rolling upwards and outwards towards the jawline.

Continue this motion along the jawline, cheeks, and forehead, always moving from the center of your face towards your hairline.

Use the smaller roller for delicate areas like under the eyes and around the mouth.

Repeat each stroke 3-5 times, spending about 5-10 minutes in total for a soothing and refreshing facial massage.

Rose Quartz Gua Sha

To use a rose quartz gua sha, begin with a clean, freshly moisturized face. Hold the gua sha at a 15-30 degree angle against your skin and apply gentle pressure while gliding it in an outward and upward motion.

Start at the neck, then move to the jawline, cheeks, and finally the forehead, following the natural contours of your face.

Use the tool's different edges for specific areas, such as the notched edge for the jawline and the curved edge for the cheeks. Repeat each stroke 3-5 times, spending about 5-10 minutes in total for a rejuvenating facial massage.

Fluffy Headband

Pull headband down over head.

Gently pull the headband up and over your forehead, allowing the fluffy portion to rest against your hairline.

Make sure all your hair is tucked behind the headband, with no stray strands falling across your face.

Adjust the headband as needed for a secure and comfortable fit, ensuring it keeps your hair in place while you proceed with your makeup or skincare routine.