Welcome to haircare for your head

OUR MISSION

To redefine beauty standards and advocate for fierce individuality, whilst championing sustainable choices for a happier world.

  • We make products that work

    We formulate our products with one of the UK‘s leading developers and manufacturers, who have over 30 years of experience in the industry. At every stage of our product development we work with our customers, who put our products through a rigorous testing process.

    Learn about the science 
  • We provide a space for everyone

    We believe everyone deserves a place to be themselves. no discrimination here. Only a loving, supportive community regardless of your gender, race or sexuality.

    Join the family 
  • Sustainable without sacrifice

    All too often making a sustainable swap requires sacrifice, whether that’s in terms of product performance or ease of use (ie. Shampoo bars). Indie fits perfectly into people’s lives without our customers feeling like they're having to make a sacrifice.

    Our sustainability promise 
1 of 3

MEET OUR FOUNDER JO

"I'd had enough of sustainable swaps which left my hair looking and feeling like sh*t"

Jo launched indie to save the nation from unhealthy hair.

Unable to find a sustainable swap that didn't make her hair feel like sh*t, Jo made it her mission to create the products she (and it turns out PLENTY of other people) needed.

Get in contact

PSA:

can we just say f*ck you...

to insecurity, to unattainable beauty standards, to unrealistic expectations, and mindless consumerism destroying our mind and planet 

what about something radical like...

refusing to compromise, not trying to fit in or conform, and real self-acceptance?

it’s not easy, and it takes work - but if you’re up for the challenge

we’re here for you. 

Indie. Be unapologetically you everyday.

Our best sellers

1 of 4

The OG muse

Alright we'll admit it. We're jealous of a cat's hair. Meet Indie, the cat with a larger than life personality and the coat to match.

We couldn't have asked for a better inspo.