your bathroom deserves better.

After years of being fed up of bathroom waste and ugly bottles clogging up the bathroom, our founder Jo decided enough was enough. Founding indie after losing work to the pandemic, Jo set out to create products that actually reduce the impact on the planet, whilst ensuring people have the hair of their dreams.

everyone is important.

We believe everyone deserves access to the best haircare. We develop products for all hair types and try to keep our products at a price that won’t break the bank. We offer NHS and student discounts as we believe no one should be priced out of being green.

inspired by perfect hair.

Why indie? After a cat with beautiful hair, of course! If we’re giving people beautiful hair then we need to be following in some gorgeous footsteps.