Bestsellers
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You're a Smooth Talker Starter Duo
Regular price £48.00Regular priceUnit price / per -
You're a Smooth Talker Shampoo & Conditioner Duo
Regular price £36.00Regular priceUnit price / per -
Wrap Me Up Bby Bamboo Hair Towel
Regular price £17.00Regular priceUnit price / per -
The Oh-So-Soft Scalp Massager - Black
Regular price £13.00Regular priceUnit price / per
Haircare that f*cking works
Developed by you, for you
What's that? It sounds like the rulebook being thrown out and burnt. No more ivory tower development teams, this is haircare built by a community saying no to toxic beauty standards and yes to hair that tells your insecurities "I don't care"
Sulphate free. Silicone free. False promise free.
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Made in the UK
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Sulphate, silicone & paraben free
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Formulated by scientists
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99% Less plastic
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Vegan & cruelty-free
Taking a stand against bad hair days
For every human who grew up in a world of unrealistic expectations and toxic beauty standards. Giving you the power to be unapologetically you.
How it works...
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1. Get your high powered shampoo & conditioner
Shop shampooChoose either a starter set or refill pouch. Our starter sets come with aluminium bottles for life which use 99% less plastic than traditional bottles
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2. Refill as needed or subscribe & save
Save 15% nowNever run out again with no-stress deliveries to match your hair wash schedule. Subscribe to save with every wash (we'll let you cancel on us at anytime)
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3. Pair with accessories to reach hair heaven
Shop accessoriesTake your haircare to the next level with our healthy hair accessories which care for your hair scalp to tip, giving you strong and healthy strands with a mirror-like shine
No compromise. Be unapologetically you every day.
Results that shine for themselves...
Let customers speak for us
from 190 reviewsI love Indie, the products, the company and the service. And it's been a game changer for my hair. It's thicker and healthier and has so much body. And the loyalty scheme is fab too! I'm just grateful that I found it Xx
When I use the shampoo and conditioner and my hair is still wet, my hair feels as if its dry if that makes sense? But as soon as I've dried it, it feels thicker and fabulous!
Indie refill is like magic in a pouch! I honestly cannot believe the difference in my hair! I only have to wash twice a week, it's more manageable. The pouches last me 4+ months, and I've got hair down to my bra back band. A colleague actually commented that my hair smelt so good she wanted to eat it 😂😂. The customer service has always been fabulous, I won't use anything or anywhere else.
Smells so good and really works removing frizz
Customer service was great - order refunded and fulfilled when courier lost the parcel. Much appreciated. Great communication.
I came across the live on Tiktok, I noticed Jo's hair straight away how shiny and healthy it looked. I spend a fortune on expensive shampoo and conditioners so I thought I would try Indie. Best decision I made. At first I was a bit confused how it doesnt make suds as that is all I'm used to, but the results speak for themselves and I am 100% converted. My hair has never looked so shiny, I am so happy I found this brand.
I came across the live on Tiktok, I noticed Jo's hair straight away how shiny and healthy it looked. I spend a fortune on expensive shampoo and conditioners so I thought I would try Indie. Best decision I made. At first I was a bit confused how it doesnt make suds as that is all I'm used to, but the results speak for themselves and I am 100% converted. My hair has never looked so shiny, I am so happy I found this brand.
Super fast delivery, cute packaging, and AMAZING products. Had so many compliments on how soft and shiny my hair was after the first wash! Thank you Indie.
Leaves hair super soft and shiny, smells amazing, and good for the planet. What's not to love!
Pleased that’s it’s made with bamboo for extra durability
Really thick I use it before my regular shampoo bar & it leaves my hair in really great condition. Smells lightly perfumed with a lovely fragrance.
I've finally found my Haircare go-to! I have really fine hair, and recently turned 40 so have be struggling with hormonal changes causing a dry scalp as well as awful hot flushes and sweats :( I find most shampoos leave my hair really flat and any conditioner I use leaves me with greasy bangs after a day! But I got samples of Indie after seeing an advert (and after receiving a lovely email from the founder, Jo!) and I'm in love! The samples are PROPER sized, resealable packets for a start, enough for several washes so you can really try them out and after just one wash my hair felt thicker, bouncy and soft and my scalp felt hydrated too! Into the third day and despite doing a full removal and sweating buckets it's still not limp and greasy!! I'm amazed :) the fact that it is an ecologically sound choice with minimal packaging, refillable bottles and free from parabens and other nasties is just such a huge bonus. Thank you Jo and Indie!!
Towel super absorbent, doesn't cause any breakage to my hair, comb is perfect for my tangled and bleached hair and with the silicone brush i am completely in love, i use it with hair serums, shampoo or just for a scalp massage.
Best purchase i ever made
Giving the middle finger to big shampoo
Enough of boring brands that are bad for the planet, full of ingredients that can damage hair and make us compromise on being ourselves.
The only newsletter better than sex (probably)
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